One of the first, and most important, ways that people will experience us as a new company will be through our name and logo.  These elements have been carefully crafted to represent our vision, aspirations and how we want to be seen by the world as we enter the next chapter in our journey as an organization.

Our name

Halyard is a nautical term referring to the line used for hoisting the sails that propel a ship forward.  Halyard suggests progress: our effort to advance health and healthcare by preventing infection, eliminating pain, and speeding recovery.  As a word, halyard is distinct, easy to pronounce, and memorable.  As a name, Halyard carries many positive connotations and can be a strong metaphor for many aspects of our brand and business:

•     As a halyard raises a ship’s sails – we seek to raise the bar and the standards and quality of healthcare
•     As a halyard enables acceleration across the water – we strive to accelerate positive change and improvement in our industry
•     As a halyard requires teamwork – we believe teamwork is critical to better results and outcomes
•     As a halyard is also used to raise a flag for all to see – we are putting a stake in the ground and moving into a new era for our company

Our logo

Just as our name suggests progress, our logo is also powerful symbol for advancement and forward movement.  The icon is an abstract letter H for Halyard and also represents the sails of a ship in motion, bringing further connection back to the origin of the name as well as our organization’s purpose.  Our primary color, Halyard blue, is a nautical reference symbolizing strength and stability, while bright Halyard green is signifies innovation and technology, a critical piece of our business strategy moving forward.  The circular holding shape is a powerful, confident mark, meant to symbolize our global approach and our desire to impact the broader healthcare landscape.